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Channel letters are custom-made three-dimensional letters for signs. Channel letter signs are illuminated (non-lighted channel letter signs are typically referred to as “dimensional letters”).
Channel letter signs can be used indoors or outdoors but are most often seen in the Star on the outsides of external walls of businesses. Because they are illuminated, channel letters have higher visibility and thus generate more impressions. Channel letters stand out in all weather conditions, such as rain, fog, snow, and nighttime.
Channel letter signs are most often made of metal, such as aluminum, stainless steel, copper, and brass, though plastic is also an option. Channel letter signs can be mounted directly on to the surface of the wall of your Star business or you can use a raceway or wireway. These are mounting structures. A raceway houses the electrical components of the channel letter sign while wireways contain only wiring, so they are thinner.
Channel letter signs must always be customized to the client. The font, materials, and colors used must be in line with the image of your Star business.
At 208 Custom Sign and Graphics Co., we know channel letter signs. We can design, manufacture, and even install the perfect channel letter sign for your business in the Star. Please contact us to learn more.