How To Get The Most Out Of Your Business Signs

How To Get The Most Out Of Your Business Signs

If you own or manage a business in the Treasure Valley of Idaho, then you know how significant good signage can be. All signage is a form of marketing. If you invest the right thought and money into business signs, you can see real results.

You Need To Pick The Right Business Sign For Your Idaho Business.

It was Marshall McLuhan who said, “The medium is the message”. Signage is a medium, but every different sign type offers a different sub-medium. You can display any text or logo you want with an A-frame sign or a lighted business sign, but the signs themselves will say something about your Idaho business irrespective of what message they display. Unless you’re operating a pop-up shop or a bar with a speakeasy gimmick, an A-frame sign would not be appropriate to act as your lone identifying business sign. However, an A-frame sign could work great as a supplement to a lighted business sign or bar sign that’s displayed more prominently on the façade of your restaurant, bar, or store.

“What Are The Sign Options For My Treasure Valley Business?”

Logo design and word choice are both important, but so is your choice of sign type. Different signs work differently for different purposes. Will your sign be indoors or outdoors? High up or closer to eye-level? Do you want to display a splash of color or something more muted and monochromatic? You have a number of options for business signs in the Treasure Valley, including:

Never Forget Your Target Demographic When Designing Your Business Sign.

We said before that business signs are a form of marketing. Marketers always tell you to keep your target demographic in mind with everything you do. Obviously, a 30-second TV commercial can be more precisely targeted to a demographic than a sign that identifies your Meridian bar, but color schemes, fonts, and other design elements can help to appeal to specific audiences. A local signage company in the Treasure Valley is best poised to design a sign that resonates with local customers in the Treasure Valley.

208 Custom Signs & Graphics Co.

At 208 Custom Signs and Graphics, we can design, manufacture, install, and repair all the business signs mentioned in this article and more. We are happy to serve clients in Meridian and elsewhere in the Treasure Valley. To learn more about business signs, please contact us via our website or call us at (208) 884-7502.


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